Daniel Leibson on LinkedIn: So this is just bad research, and a bad understanding of SEO and SEO… | 13 comments (2024)

The top two cannabis marketplace have lost 9 million MONTHLY organic visits -(46%) in 2 years. So where is all of that traffic going? ⬇ Traffic to the top 5 most trafficked dispensary websites has increased by 2.5m monthly organic visits (103%) in the same time period.5 retailers account for 28% of the lost traffic from Weedmaps and Leafly. Now imagine 1000s of other dispensary websites improving their SEO, and it's easy to see where the traffic is going.June 2021 - Organic Traffic EstimatesLeafly: 13.9m Weedmaps: 5.9m GTI: 453kTrulieve: 586kCuraleaf: 511kZenleaf: 119kStiiizy: 376kJune 2023 - Organic Traffic EstimatesLeafly: 8.2m vists (-58%)Weedmaps: 2.6m visits (-66%)GTI: 1.2m (+165%)Trulieve: 972k (+66%)Curaleaf: 1.2m (+135%)Zenleaf: 692k (+482%)Stiiizy: 457k (+22%)Why is this happening? -Retailers are ranking for product related keywords after ditching iframe menus-Google loves localized results and so do customers-Google is putting increased value on the shopping experience and will value results with *unique* reviews, clear pricing, good images, etc-Google doesn't love marketplaces and aggregated contentWhile marketplaces are losing organic traffic, retailers across the internet are gaining that traffic AND MORE in mass amounts. Not only is more search volume going to local results, but more people are searching for cannabis than 2 years ago. All estimates via Semrush and first appeared in my presentation at Cannabis Marketing Association Summit 2023.

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Our paper entitled "Analysis of green word-of-mouth advertising behavior of organic food consumers" was published today and is available online. Using new machine learning methods and consumer neobehavioristic theory, we addressed the current gaps in the literature and identified consumer behavior rules for green word-of-mouth participation. In addition to providing insight into which individuals with particular psychographic and demographic characteristics may be able to serve as opinion leaders in the organic food industry, our study also offers insight into the characteristics of different market segments. The manuscript has been published in #Elsevier Appetite (Q1, IF 5.4) and is now publicly and freely available on the journal website.Big thanks to Professor Flavio BocciaAvailable at; https://lnkd.in/djTU_X7a

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Mbagwu Precious Chukwudi and I started a business selling a unique type of organic fruit juice. We both had the same recipe and product, but we had different strategies.I believed that the quality of the juice was enough to sell the product. I focused all my resources on making sure that the juice was perfect, with no additives or preservatives, and that it was sourced from the freshest fruits. I named my company "Organic Bliss Juice" and designed a simple logo with green leaves and an orange background.Mbagwu Precious Chukwudi, on the other hand, believed that branding was very essential. He believed that if he could create a powerful brand, people would buy his juice even if it wasn't the best-tasting product on the market. He hired a team of designers and marketers to help him create a compelling brand identity, including a catchy tagline, a sleek logo, and a vibrant color palette. He named his company "Juicy" and created an edgy, modern image that appealed to his consumers.Despite the fact that we had the same recipe, I struggled to sell. Customers who tried my juice loved it, but few people knew about it. Meanwhile, Precious' brand quickly gained popularity. His flashy packaging and aggressive marketing campaigns helped his product stand out on store shelves and online marketplaces.Over time, "Juicy" grew faster and larger than Organic Bliss Juice. He expanded product line to include other type of drinks and snacks, leveraging the power of his brand to enter new markets and win over new customers. He even started to outsource the production of his juice to other companies, prioritizing scalability and profitability over the quality of the product.In the end, Precious' brand always won. He may not have had the best juice, but he had a powerful brand that resonated with consumers and made them feel good about their purchasing decisions. I, on the other hand, had a great product but struggled to communicate its value to potential customers.While product quality and performance are undoubtedly important, they are not enough on their own to win in today's competitive marketplace. A strong brand identity can help businesses differentiate themselves, create emotional connections with customers, and ultimately drive sales and profitability. As consumers become increasingly savvy and sophisticated, it's critical for businesses to invest in their branding strategies and create compelling, differentiated brand experiences. In the end, branding always wins.abeg me and my brother no dey sell juice oophoto credit: Yoggasoft Inc

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🚀 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐀𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐅𝐨𝐨𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐭𝐨 a 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐕𝐞𝐧𝐭𝐮𝐫𝐞 🛍️𝑾𝒆𝒍𝒄𝒐𝒎𝒆 𝒕𝒐 𝐓𝐡𝐞 𝐃𝐫𝐢𝐩 𝐅𝐚𝐜𝐭𝐨𝐫’𝒔 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒔𝒕𝒐𝒓𝒚! 𝑫𝒊𝒔𝒄𝒐𝒗𝒆𝒓 𝒉𝒐𝒘 𝒘𝒆 𝒕𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒆𝒅 𝒂𝒏 𝒂𝒇𝒇𝒐𝒓𝒅𝒂𝒃𝒍𝒆 𝒐𝒓𝒈𝒂𝒏𝒊𝒄 𝒇𝒐𝒐𝒅 𝒃𝒓𝒂𝒏𝒅 𝒊𝒏𝒕𝒐 𝒂 𝒑𝒓𝒐𝒇𝒊𝒕-𝒈𝒆𝒏𝒆𝒓𝒂𝒕𝒊𝒏𝒈 𝒑𝒐𝒘𝒆𝒓𝒉𝒐𝒖𝒔𝒆 𝒘𝒊𝒕𝒉 𝒂 5.35𝒙 𝑹𝑶𝑨𝑺!🎯 𝑯𝒆𝒓𝒆’𝒔 𝒂 𝒒𝒖𝒊𝒄𝒌 𝒃𝒓𝒆𝒂𝒌𝒅𝒐𝒘𝒏:1. 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬: The Drip Factor transformed ad visuals by infusing memes, irresistible offers, and limited-time sales, sparking a remarkable surge in Click-Through Rate (CTR) from less than 1% to an impressive 3.14%.💥2. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐮𝐧𝐝𝐥𝐢𝐧𝐠 𝐎𝐟𝐟𝐞𝐫𝐬: By introducing enticing bundling offers like "Buy 2 Get 15% Off" and "Buy 3 Get 25% Off", The Drip Factor enticed customers to increase their cart value. Additionally, irresistible deals like "Buy any 2 for 899/-" amplified average order value, driving profitability.3. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: The Drip Factor's approach was anchored in data. Continuous monitoring and analysis of metrics guided iterative improvements, ensuring every strategy was finely tuned for maximum impact.📈4. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Understanding the target audience's preferences and pain points was pivotal. The Drip Factor crafted strategies tailored to resonate with the desires of budget-conscious organic food lovers, fostering stronger connections and driving conversions.5. 𝐀𝐠𝐢𝐥𝐞 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐈𝐭𝐞𝐫𝐚𝐭𝐢𝐨𝐧: The Drip Factor embraced experimentation. Through A/B testing and rapid iteration, we identified what resonated best with the audience, fine-tuning strategies for optimal performance and ROI.✅6. 𝐂𝐫𝐨𝐬𝐬-𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐒𝐲𝐧𝐞𝐫𝐠𝐲: Integration across multiple marketing channels amplified The Drip Factor's impact. Seamlessly aligning messaging and offers across social media, email marketing, and website promotions created a cohesive brand experience, fostering trust and driving conversions.7. 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: The Drip Factor's journey didn't end with success; it's an ongoing evolution. With eyes set on even loftier goals, they remain committed to relentless optimization, pushing boundaries, and delivering exceptional results for their clients.💫📱Join The Drip Factor as we aim higher, striving to surpass milestones with a Click-Through Rate (CTR) exceeding 5% and an Average Order Value (AOV) soaring beyond ₹1500! Witness firsthand our relentless pursuit of excellence and unparalleled success in the digital marketing realm.𝐁𝐨𝐨𝐤 𝐚 𝐜𝐚𝐥𝐥 𝐚𝐭 - https://lnkd.in/dSWg_zdy#digitalmarketing#socialmedia#digitalmarketing#facebookads#instagramads#performancemarketing#socialmediamarketingagency#ROAS#AdSuccess#MarketingStrategy

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🌱 Excited to share the success story of Organic Angels! 🌱We're thrilled to present a compelling case study showcasing the outstanding collaboration between Organic Angels and the brilliant team at 23 Digital. 🚀Organic Angels, a leading organic produce delivery service, faced the challenge of expanding their online presence and reaching a wider audience. With their commitment to delivering high-quality, organic products, they sought a digital strategy that aligned with their values and enhanced customer experience.Enter 23 Digital, a powerhouse in the digital marketing realm, renowned for their expertise in e-commerce and growth strategies. Together, they embarked on a journey to revolutionise Organic Angels' online presence. 💪Here's a sneak peek into the remarkable results achieved through our partnership:1️⃣ Enhanced Brand Visibility: 23 Digital's strategic approach propelled Organic Angels to new heights, capturing the attention of organic food enthusiasts across multiple digital platforms. Our customised marketing campaigns boosted brand visibility and attracted a significant influx of targeted traffic to the website.2️⃣ Customer Engagement and Retention: With our deep understanding of Organic Angels' target audience, 23 Digital implemented personalised strategies to engage customers at every touchpoint. From captivating social media content to tailored email marketing campaigns, we fostered a strong connection between Organic Angels and its customers, resulting in increased customer loyalty and retention.3️⃣ Seamless User Experience: 23 Digital leveraged our expertise in user experience design to transform Organic Angels' website into a user-friendly and visually appealing platform. The optimised website navigation, intuitive layout, and streamlined checkout process enhanced the overall user experience, resulting in higher conversion rates and customer satisfaction.4️⃣ Scalable Growth: Through data-driven insights and meticulous optimisation strategies, 23 Digital helped Organic Angels achieve unprecedented growth. The Organic Angels and 23 Digital partnership is a testament to the power of collaboration and innovation. Together, we have redefined the organic food industry landscape, setting new standards for online presence, customer engagement, and sustainable growth. 🌿To delve deeper into this inspiring case study, check out the full story on the 23 Digital website. Let's continue to celebrate and support businesses that are making a positive impact on our health and the environment. 💚https://lnkd.in/gXnSsYh3

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🚀 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐀𝐟𝐟𝐨𝐫𝐝𝐚𝐛𝐥𝐞 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐅𝐨𝐨𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐧𝐭𝐨 a 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐥𝐞 𝐕𝐞𝐧𝐭𝐮𝐫𝐞 🛍️𝑾𝒆𝒍𝒄𝒐𝒎𝒆 𝒕𝒐 𝐓𝐡𝐞 𝐃𝐫𝐢𝐩 𝐅𝐚𝐜𝐭𝐨𝐫’𝒔 𝒔𝒖𝒄𝒄𝒆𝒔𝒔 𝒔𝒕𝒐𝒓𝒚! 𝑫𝒊𝒔𝒄𝒐𝒗𝒆𝒓 𝒉𝒐𝒘 𝒘𝒆 𝒕𝒓𝒂𝒏𝒔𝒇𝒐𝒓𝒎𝒆𝒅 𝒂𝒏 𝒂𝒇𝒇𝒐𝒓𝒅𝒂𝒃𝒍𝒆 𝒐𝒓𝒈𝒂𝒏𝒊𝒄 𝒇𝒐𝒐𝒅 𝒃𝒓𝒂𝒏𝒅 𝒊𝒏𝒕𝒐 𝒂 𝒑𝒓𝒐𝒇𝒊𝒕-𝒈𝒆𝒏𝒆𝒓𝒂𝒕𝒊𝒏𝒈 𝒑𝒐𝒘𝒆𝒓𝒉𝒐𝒖𝒔𝒆 𝒘𝒊𝒕𝒉 𝒂 5.35𝒙 𝑹𝑶𝑨𝑺!🎯 𝑯𝒆𝒓𝒆’𝒔 𝒂 𝒒𝒖𝒊𝒄𝒌 𝒃𝒓𝒆𝒂𝒌𝒅𝒐𝒘𝒏:1. 𝐑𝐞𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐢𝐳𝐢𝐧𝐠 𝐀𝐝 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞𝐬: The Drip Factor transformed ad visuals by infusing memes, irresistible offers, and limited-time sales, sparking a remarkable surge in Click-Through Rate (CTR) from less than 1% to an impressive 3.14%.💥2. 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐁𝐮𝐧𝐝𝐥𝐢𝐧𝐠 𝐎𝐟𝐟𝐞𝐫𝐬: By introducing enticing bundling offers like "Buy 2 Get 15% Off" and "Buy 3 Get 25% Off", The Drip Factor enticed customers to increase their cart value. Additionally, irresistible deals like "Buy any 2 for 899/-" amplified average order value, driving profitability.3. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: The Drip Factor's approach was anchored in data. Continuous monitoring and analysis of metrics guided iterative improvements, ensuring every strategy was finely tuned for maximum impact.📈4. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡: Understanding the target audience's preferences and pain points was pivotal. The Drip Factor crafted strategies tailored to resonate with the desires of budget-conscious organic food lovers, fostering stronger connections and driving conversions.5. 𝐀𝐠𝐢𝐥𝐞 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐈𝐭𝐞𝐫𝐚𝐭𝐢𝐨𝐧: The Drip Factor embraced experimentation. Through A/B testing and rapid iteration, we identified what resonated best with the audience, fine-tuning strategies for optimal performance and ROI.✅6. 𝐂𝐫𝐨𝐬𝐬-𝐂𝐡𝐚𝐧𝐧𝐞𝐥 𝐒𝐲𝐧𝐞𝐫𝐠𝐲: Integration across multiple marketing channels amplified The Drip Factor's impact. Seamlessly aligning messaging and offers across social media, email marketing, and website promotions created a cohesive brand experience, fostering trust and driving conversions.7. 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧: The Drip Factor's journey didn't end with success; it's an ongoing evolution. With eyes set on even loftier goals, they remain committed to relentless optimization, pushing boundaries, and delivering exceptional results for their clients.💫📱Join The Drip Factor as we aim higher, striving to surpass milestones with a Click-Through Rate (CTR) exceeding 5% and an Average Order Value (AOV) soaring beyond ₹1500! Witness firsthand our relentless pursuit of excellence and unparalleled success in the digital marketing realm.𝐁𝐨𝐨𝐤 𝐚 𝐜𝐚𝐥𝐥 𝐚𝐭 - https://lnkd.in/dSWg_zdy#digitalmarketing#socialmedia#digitalmarketing#facebookads#instagramads#performancemarketing#socialmediamarketingagency#ROAS#AdSuccess#MarketingStrategy

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These sites are available for guest posting.1.MEDIABOOSTERNIG.COMDA 53 DR 28 ORGANIC TRAFFIC 83.1K2.WWW.THESTYLEPLUS.COMDA 50 DR 9 ORGANIC TRAFFIC 5.5K3.CELEBLIFES.COMDA 52 DR 41 ORGANIC TRAFFIC 11.1K4.WEARFANATIC.COMDA 55 DR 48 ORGANIC TRAFFIC 1.8K5.WIKIBIRTHDAYS.COMDA 60 DR 60 ORGANIC TRAFFIC 1K6.GYANHINDIWEB.INDA 16 DR 42 ORGANIC TRAFFIC 21.5K7.QUOTEAMAZE.COMDA 55 DR 60 ORGANIC TRAFFIC 2.3K8.TECHGESU.COMDA 13 DR 35 ORGANIC TRAFFIC 10.8K9.MHTSPACE.COMDA 55 DR 71 ORGANIC TRAFFIC 5.8K10.TVBOXBEE.COMDA 65 DR 64 ORGANIC TRAFFIC 12.3K

Hello, LinkedIn community! Let's delve into the captivating narratives of renowned Indian brands that have soared to new heights through organic marketing strategies. From ingenious campaigns to genuine connections, these brands exemplify the power of authenticity in today's competitive market.1. Tata Group:Founded in 1868, Tata Group is one of India's oldest and most respected conglomerates, with interests in various sectors such as steel, automobiles, telecommunications, and hospitality. Tata's organic marketing strategy is deeply rooted in its commitment to corporate social responsibility (CSR) and ethical business practices. The company actively engages in philanthropic initiatives through its charitable trusts, focusing on community development, healthcare, education, and environmental sustainability. Tata enhanced the brand's reputation and earned consumer trust and loyalty.2. Godrej Group:Established in 1897, Godrej Group is a diversified conglomerate with interests in consumer goods, real estate, appliances, and agriculture. Godrej's organic marketing strategy revolves around innovation, sustainability, and customer-centricity. The company has launched several eco-friendly products and initiatives, such as Godrej Green Champion, which promotes sustainable living through energy-efficient appliances and waste management solutions.3. Amul:Established in 1946, Amul is India's largest dairy cooperative and a household name known for its dairy products, particularly milk, butter, and cheese. Amul's organic marketing strategy revolves around its iconic brand mascot, the Amul Girl, and its witty and topical advertising campaigns. The brand leverages current events, cultural trends, and social issues to create humorous and relatable advertisem*nts that resonate with consumers. 5. Parle Products:Parle Products, established in 1929, is one of India's largest food and beverage companies known for its popular biscuit brand, Parle-G. Parle's organic marketing strategy revolves around nostalgia and affordability. The brand capitalizes on the emotional connection that consumers have with Parle-G biscuits, often highlighting its role as a staple snack during childhood and family gatherings.6. Britannia Industries:Founded in 1892, Britannia Industries is another prominent player in the Indian food and beverage sector, renowned for its biscuits, cakes, and dairy products. Britannia's organic marketing strategy emphasizes innovation and product diversification.7. Mahindra Group:Mahindra Group, established in 1945, is a multinational conglomerate with interests in automotive, aerospace, agribusiness, and financial services, among others. Mahindra's organic marketing strategy focuses on storytelling and brand narrative.As we wrap up our exploration of these inspiring Indian brands, let's reflect on the invaluable lessons they've imparted. Stay tuned for more insightful discussions and success stories.

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You are losing a lot of organic sales because of these reasons For some of our clients in past, They panicked when they saw that one of their good products has breakeven ACOS or it is not getting in profit like other products.The main reason for that was Pushing on TOS to improve organic ranks. What you need to understand is that the main TOS spots that get most sales are 1st and 2nd spots, 3rd and 4th spot are good but relatively less sales than 1st and 2nd. Since there are only 4 really good spots, They have high CPC. Lots of clicks on TOS, good conversation as well but still due to bad organic ranking and issues like spend being wasted on PP in some cases, The Acos remains high.Now there are softwares that tell you the organic ranks for multiple keywords at once. By tracking data through softwares, clearly organic ranking was improving in most cases. If it was not for a keyword, we would push bids. Now what happened over time? CPC automatically reduced for many keywords. The Acos reduced automatically. Now the keywords which once had high Acos were now getting good organic sales as well. The product automatically got into profit.So sometimes when going for TOS to get a good organic ranking, you have to bear with high Acos. Yes you can get low Acos by reducing bids, optimizing etc. but does this really increase your sales? No. Does this help growing the account in any way? No. You just decrease your sales so they are profitable sales, No growth in that.So this is an important thing. A bonus for you guys. I bet most of you guys didn't know this before.Pausing a campaign for short periods of time like 1-3 weeks doesn't really affect it's history. This has happened many times with our clients. Sometimes we pause a campaign and then later enable it again, It's performance is not really affected in any way. Sometimes, we would pause a campaign and separate some keywords from that campaign to run in a separate campaign with specific placement and bid adjustments, and guess what, Lots of times we saw great results. Many times the new campaigns started performing far better than the old ones. We didn't even feel the need to enable the old campaigns again in those cases.Thanks for reading! If you have any questions, you can ask in comment section or you can also message me directly.Abdul Mannan

Unlocking the Potential of Amazon UK's Hair Oils Category: A Deep Dive into the Castor Oil Organic Niche Curious about opportunities in Amazon UK? Let's delve into the booming Hair Oils category and zoom in on a niche that's brimming with promise: Castor Oil Organic. 🎯🌍 The Broader Market: Hair Oils Category in Amazon UK📊 Sales & Units Sold:-The category amassed £20.4M in sales over the past 12 months.-Units sold jumped from 791,769 in Jan-Aug 2022 to 1,381,396 in Jan-Aug 2023.📈 What This Means:-The market is in a robust growth phase.-The combination of high demand and sales uptick offers a golden opportunity for new and existing Amazon UK sellers.🌱 The Niche: Castor Oil Organic📌 Key Stats:💹 Search Volume Growth: A staggering 459.89% increase in just 180 days.📦 New Products: 8 new products hit the market in the past 365 days.📈 Success Rate:5 out of these 8 new products have been successful, each with an annualized revenue greater than £50K.A jaw-dropping 62.5% success rate!🚀 Opportunities1️⃣ Skyrocketing Interest: The stratospheric growth in search volume points to a niche that's hot and getting hotter.2️⃣ High Success Rate: Most new products are not just succeeding, but achieving an annualized revenue greater than £50K.⚠️ Risks1️⃣ Market Competition: With success comes competition. Differentiation will be key2️⃣ Consumer Trends: Staying abreast of search trends is your key to staying ahead.📝 Actionable Recommendations1️⃣ Product Differentiation: Aim for quality and unique selling points to distinguish yourself.2️⃣ Strategic Branding: A strong brand can be your competitive edge.3️⃣ Data-Driven Marketing: Use SEO and PPC to your advantage to climb Amazon UK's rankings.The Castor Oil Organic niche on Amazon UK is a treasure trove waiting to be discovered.If you've been mulling over a business move, now could be the perfect time to act! 🌟Data Source: All insights and statistics are sourced directly from Amazon's Product Opportunity Explorer and Category Insights, providing first-party data you can trust for your business decisions.

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